Isover UK launches new brand campaign
We’re pleased to share that Saint-Gobain brand Isover have launched a new exciting brand campaign, showcasing how Isover insulation improves the built environment — from thermal and acoustic comfort to energy efficiency and wellbeing.
The newly launched campaign takes us around a busy city street through a child’s eyes, letting their imagination run wild as balls of insulation bounce down the street and demonstrate how Isover solutions can seamlessly integrate into buildings to create spaces that are warmer, quieter, and more efficient.
Joe Mitchell, Brand Manager at Isover UK, commented:
“This campaign is all about re-introducing Isover to a wider audience in a fresh, engaging way. We wanted to capture the imagination and show that while insulation often goes unseen, it plays a huge role in creating comfortable, safe, and sustainable spaces. It’s a playful concept, but with a serious message — highlighting the importance of performance and wellbeing in the built environment.”
The campaign marks another step in Isover’s journey to support specifiers, contractors and distributors with solutions that deliver confidence and reliability, while helping to create better buildings where people and communities can thrive.
About Isover UK
Isover UK is a globally recognised brand founded in 1937, with more than 9,000 employees across 39 countries. They design and manufacture mineral wool insulation solutions at their UK-based plant in Runcorn, Cheshire, which uses 100% renewable electricity. They offer solutions across a wide range of applications, including technical insulation for industry and HVAC, distributed nationwide through their valued channel partners.